Professor of Psychology at the University of California, Riverside, and former Dean of the Psychology Department at Harvard University. A globally renowned social psychologist, he has published numerous influential academic papers and authored books such as Essentials of Behavioral Research: Methods and Data Analysis. He is best known for proposing the "Pygmalion Effect," which has garnered worldwide acclaim. He is the recipient of the American Psychological Foundation's Lifetime Achievement Award in Psychological Science, contributing signiffcantly to the development of psychology and related ffelds. He holds a prestigious reputation in the international academic community.